Numbers 22:4

And Moab said unto the elders of Midian, the two nations evidently being allies, Now shall this company lick up all that are round about us as the ox licketh up the grass of the field, for that is the impression which one receives, since cattle will sometimes crop off the grass to its very roots. The word carries with it the idea of complete destruction. And Balak, the son of Zippor, was king of the Moabites at that time, as Moses notes for the sake of historic accuracy and completeness.