Proverbs 13:5

Hateth lying, both in himself and in other men, whereby he getteth that good name which is like a precious ointment. A wicked man; who accustometh himself to lying, as may be gathered from the foregoing words. Cometh to shame; makes himself contemptible and hateful to all that know him; there being scarce any reproach which men more impatiently endure, and severely revenge, than that of being called or accounted a liar.