1 Kings 16:31

Served Baal] Baal was merely a title (meaning 'lord' or 'owner') and was applicable to a number of deities (hence the plural Baalim) who were described as the Baals of particular localities ('Baal Peor,' 'Baal Hermon'). The introduction into Israel of the worship of the Zidonian Baal was more dangerous than that of other Baals in proportion as it was more powerfully supported; whilst Ahab's sin was worse than Jeroboam's, since the calves worshipped by the latter were at least symbols of the Lord.