Genesis 35:15

Jacob called... — See Genesis 28:19. The name had, of course, remained unknown and unused, as what then passed had been confined to Jacob’s own inward consciousness. He now teaches the name to his family, explains the reason why he first gave it, and requires them to employ it. But with so grand a beginning the town was debased to unholy uses, and from being Beth-el, the house of God, it became Bethaven, the house of iniquity (Hosea 10:5).